2024 Fashion Trends

The new year is upon us, and we are sooooo excited about the trends this season. They are girly, sparkly, and colorful all the while refined, chic, and timeless. In 2023, the prominent fashion trends embraced Y2K and quiet luxury, emphasizing on simplistic investment pieces, and a mix of fun and nostalgia. Come along while we dissect 2024 fashion trends that we expect to see based on expert’s opinions and the runways so far.

Mix and match multiple trends to make a fashionable impact and play around with your personal style this season. It’s time to switch from drab to fab. For more inspo check out KF’s Amazon storefront!


Women Off Shoulder Shirt Top Long Sleeve Sweater Tops

The latest trends lean towards ultra-girly aesthetics, channeling coquette, Barbie, Ballet, and Cottage vibes. Pink tones, lace accents, lots of bows, pastels, and floral prints are what we expect to see.

LILLUSORY Women’s Sweetheart Neckline 2024 Spring Top
Women Puff Sleeve Square Neck Tie in Back Dresses with Zipper

Bows, once reserved for hair, made a huge appearance last spring, finding their way into various articles of clothing. Brands have embraced this trend, and it seems like they’re here to stay for the upcoming year.

Pearl Bow Earrings Dainty Bow Earrings Rhinestone
BEARJIA Bow Necklace for Women

90’s and Early 2000’s

Much like 2023, the comeback of 90’s and 2000’s trends is set to persist throughout this year. This includes low-rise jeans, maxi skirts, and cargo pants. If low-rise jeans are not your thing, opt for a baggier shape to still give that nostalgic aesthetic.

Women’s Cargo Pants High Waisted Baggy Cargo Jeans 
Trendy Queen Womens Long Sleeve Shirts Basic Spring 

If you prefer silver jewelry over gold you are in luck, as the 90’s-favored tone is making a return! Try switching your gold hoops for silver, or even mix and match metals for the optimal 90’s look.

Hoop Earrings for Women Lightweight Chunky Hoop 
PAVOI 14K Gold Plated X Ring

Kitten Heels

From dissecting the Spring 2024 designer runaways, we have seen a comeback of the kitten heel this year and we are so excited about it. This trend is perfect for the girls on the go that want to feel beautiful in what they wear, but not in exchange for the price of comfort.

DREAM PAIRS Women’s Pointed Toe 

Kitten heels are well suited for rushing to meetings on workdays, or for dinners where you want to look dressed up, but still feel comfy.

DREAM PAIRS Women’s Stilettos 

Preppy Style

Women Double Breasted Blazer Set 

Opt for academic-inspired styles, with options like blazers and pleated skirts. Experiment with plaid skirts and trousers, easily dressed down with a basic tee. This trend is great for winter layering- try a sweater vest with an oversized blazer or a cozy cable-knit sweater!

Dokotoo Sweater Vest Women 

Seek-out polished designs with refined shapes, hints of preppy sophistication, and bold, statement-making suits in vibrant colors. The comeback of the polo shirt in 2024, indicates a renewed interest in this classic, sharp aesthetic.

Women’s Smocked Cuffed Striped Boyfriend Shirt

Pops of Color

Capsule dressing continues stays in trend, featuring refreshed basics in neutrals such as black, gray, camel, and white. This year, add vibrancy with pops of millennial pink, lavender purple, canary yellow, and pistachio green, anchored by deep navy. Think basic staple pieces- just more fun!

Trendy Queen Womens Long Sleeve Shirts Basic Spring 
Chigant Women’s Blouse Satin Silk Shirts

Elevate your wardrobe by incorporating a splash of color into your neutrals with a colorful purse or shoe, or make a bold statement by embracing a monochromatic look from head to toe.

WSRYDJDL Small Purse for Women
MYBFYABO Women’s 2 Piece Casual 

xo, KF

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